Outdoor · Campaign concept

&Collar

A dress shirt that doesn’t wrinkle or stain. So the boards make fun of everything you used to do to a dress shirt.

A concept I entered in a LinkedIn contest. “Zero tucks given” got the most votes. Haven’t heard yet if that counts for anything.

&Collar billboard — Zero tucks given. Wrinkle free. Stain free.

&Collar billboard — Irony, with a clothes iron as the O. Wrinkle free. Stain free.

&Collar billboard — No press is good press. Wrinkle free. Stain free.

&Collar billboard — Look good everywear. Wrinkle free. Stain free.