Rhett Boyakin

Outdoor · Timed-reveal billboard

Ken Garff

Car dealer ads scream. Ken Garff’s promise is that they listen.

So the billboard started as every dealer ad you’ve ever tuned out. Every week or two, a new board went up and the painter got a little further, until all that was left was the logo and “We hear you.”

Stage 1

Stage 1 — a painter on a rope starts painting over a loud HUGE CAR SALE dealer billboard

Stage 2

Stage 2 — half the loud ad is painted over, revealing Ken Garff and We Hear You

Stage 3

Stage 3 — the Ken Garff logo and We Hear You, with only a sliver of the old ad left

Concept and copy. Also the guy on the rope.